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By Maria Venclova
Blog 5 Marketing has changed a lot in the past decade, but it’s about to go through another revolution, thanks in large part to blockchain. While most of us associate digital marketing with things like AI and analytics, blockchain may be the most disruptive technology yet to hit marketers in every industry. Blockchain can manage and record data securely, conduct trusted transactions, increase automation and data reliability, enable data flows among individuals and businesses. Here are some examples how global companies are adapting and utilising blockchain:
Blockchain has immediate impact on supply chain management, and companies like Walmart and IBM have already applied the technology to their own inventory. Fraud verification via blockchain will also help verify the origin and methodology of marketers. Micropayments will also effectively destroy the current concept of mass phishing spam that dilutes the effectiveness of marketing for everyone. Blockchain could also make it difficult for bots to set up fake social media accounts, flood users with deceptive messages, and steal online advertising coin from big brands. Here are some new exciting blockchain startups to watch out for in future: RadPay, a payment and rewards startup, hopes to make blockchain mainstream in 2021. It has a broad spectrum of marketing applications, including cart abandonment reduction, revenue generation, and borderless business. Singapore based Aqilliz is focusing on adtech with three unique products. Proton is an advertising layer which brings about transparency to ad supply chains. Neutron is the company’s solution to identify management for stakeholders, and Electron ensures advertisers receive maximum value from their digital investments.
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“CEOs believe that about 30% of marketing budget is going to be invested in technology.” Author: MariaA professional with passion in marketing and experience in sales & business development, specialist in customer success, managing projects and working with corporates and start-ups to achieve goals. |